SIMILAR TO HAIR GEL: A moisture-rich gel that provides a defined look while taming hair leaving a natural shine finish LIKE HAIR GEL FOR MEN: Works well when a textured definition, frizz-free hair and a defined look is desired KEY BENEFIT: High hold and high shine. Provides moisturizing and conditioning benefits while taming the hair for a frizz-free defined look. HOW TO USE: Apply liberally to damp hair or lightly to dry hair and style as desired WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image. #5,838 in Beauty & Personal Care ( ) #53 in